Ecuador is a very little country that is being really affected by globalization. Even tough the enormous natural resources, petroleum and mines there, industry is so basic and there are no enough income and good quantity of jobs for everyone in there and since globalization began taking place in there, it’s actually easier to find cell phones’ stores than clothes’ markets. Years ago, there were no McDonalds or Coca Cola, but today, people are perfectly used to consume these brands.
Anyway, the current government has been implementing plans for people to change the consumer model focus to the national products rather than the Chinese or American ones. There are a lot of Ecuadorian brands now that have an image that says “Mucho mejor si es hecho en Ecuador”, so that more Ecuadorians can have a job and sell their products in their own land, at a good price. That’s actually a very good point for Ecuador’s national policies. Sadly, if globalization continues in the same path, it will finish up with all those efforts and Ecuador will become even more dependent of other economies such of the United States, just as all the other countries that are letting it happen.
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